LVMH (MCFP; Aa3/AA-) takes stake in Moncler (not a issuer)
So Bernard doing what he is known for - taking early steps to add another house to his already 75 strong. It's not a credit mover for us and as we said after 1H earnings we have no issue with it.
Re. the narrative Burberry may get a lifeline from LVMH - he is taking a stake on a brand outperforming the market here. Moncler is running double digit growth while holding onto a 30% EBIT margin. Granted that wasn't the same when he bought Tiffany ($15.8b) in 2020 - not Burberry-bad but it was facing slowing growth in sales and declining margins. The BUT's to that were a new CEO who was brought in two years prior and had revived the brand and a interest from LVMH in increase the Jewellery footprint (made up 8% alongside watches). For reference core fashion & leather is half the group sales already.
LVMH's strategy is generally seen as acquiring 'star' brands but attempting to time it with weak market sentiment to find value. If we go back another two years to the Christion Dior acquisition again a clear brand that was winning. We are not ruling out a acquisition from a high-grade competitor for Burberry - but would be weary at looking at LVMH as the suitor. Reminder no CoC on the 30s if it is PE.
Presser here