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Headline Consumer Sentiment Improves Further, Inflation Expectations Downtrend Continues

SOUTH KOREA

South Korean consumer sentiment for July continued to rebound, the headline index printing at 103.2, versus 100.7 in June. July's print is the strongest since April 2022. The first chart below overlays the headline consumer sentiment index against y/y GDP growth. Consumer sentiment tends to trough before GDP growth does and is suggesting, all else equal, better y/y growth momentum as we progress through H2.

  • In terms of the detail, most subcomponents were higher, with decent pickups in the expectation for the domestic economy and employment. Spending plans were more muted though, particularly in discretionary areas.

Fig 1: South Korea Headline Consumer Sentiment & GDP Y/Y

Source: MNI - Market News/Bloomberg

  • On the inflation front, the expected rate for the next 12 months fell to 3.3%, although this indicator has been following headline inflation in recent years, with a slight lag, see the chart below. Still, the authorities will likely welcome a further downshift in expectations.
  • Expected wages continued to tick higher, as did the house price outlook.

Fig 2: South Korean Consumer Inflation Expectations & Headline CPI Y/Y

Source: MNI - Market News/Bloomberg

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