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Retail Spending: Adobe Reports on Holiday Spending

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Summary take; Adobe saw slowdown post Cyber week in line with Mastercard & Salesforce; total Nov-Dec US online sales still come above fcst at 4.9% yoy; sees stronger real sales (strong deflator); easing of BNPL usage in Dec; EU Nov (real) retail sales in 30min - more timely Dec retail sales for US (nominal) & UK (real) come next week



  • Adobe has reported complete holiday data (Nov 1 to Dec 31) on US e-commerce sales (yet to on UK). Though last week's Mastercard (on all payment methods) & Salesforce (online) were prelim data to Mid-Dec, Adobe has reported similar trends on headline spend to the end of the year. It saw Dec online sales in US of $98.5b (+3.7% yoy) - that is a slow down from $123.5b in Nov (+6% yoy) which was driven by strong Cyber week spend of $38b (+7.9% yoy). Adobe see the headline growth driven by "net new demand as opposed to higher prices" - their eqv. price index saw heavy deflation to Dec (-5.3%yoy) - the analyst say real figures would be higher than headline reported growth,
  • Adobe said Dec. sales were driven by 'lingering' cyber week discounts - salesforce quantified this reporting avg. discount rates across US & EU that fell from 27% in Cyber week to 18% in December (1st -18th) . Adobe didn't report the split but still say Nov-Dec discount rates as a whole hit record highs, peaking at 31% (vs. 22% last year). It also saw BNPL usage hit all-time high this Nov/Dec at $16.6b up 14%yoy - though this is in-line with the run rate over the entire year ($75b, ~14%yoy) - most of the holiday usage came in Nov ($9.2b/55%).
  • Expectations for Nov real EU retail sales at 10am London (5am ET) are at -0.3% MoM - print has been contractionary for 3 of the last 4 months. More timely Dec UK (real) & US (nominal) retail sales come next week. UK focused clothing retailer Next, reported strong holiday sales (beat) last week as positive indicator for UK retail - we will get more colour this week from B&M & Marks & Spencer.
  • As a side note Mobile phones continue to grow in usage - they are now the main method of online shopping at 51.1% of sales vs. 47% in '22. On Christmas Day it made up 63% of online sales.

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