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Americans Divided Over Term "Woke"

US

A new report from IPSOS has found that Americans are divided on whether “woke” is a compliment or an insult, suggesting that the “war of woke” narrative may be a less clearly partisan political issue than previously assumed.

  • Florida Governor Ron DeSantis (R-FL), and fellow Republican Presidential candidates Nikki Haley and Vivek Ramaswamy have all made combatting "woke" politics a central policy position ahead of 2024.
  • DeSantis said this week that "woke ideology" has, "run amuck. That is why the quality of life has declined in places in San Francisco, in New York City, and in Philadelphia and Chicago. It is all rooted in that and that woke ideology rejects the core foundational principles that made this country great. We will never surrender to the woke mob."
  • IPSOS: “When asked what it means to be "woke," however, a majority say it entails being informed about social injustices rather than being overly politically correct. Differences by party and age emerge around views on “wokeness,” with Democrats and younger Americans more likely to see “wokeness” as a compliment than Republicans and older Americans, respectively.”

Figure 1: American Perceptions of “Woke”

Source: IPSOS

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