Biden Administration Looks To Reverse Messaging Problem Ahead Of Midterms

An internal White House memo sent to White House Chief of Staff Ron Klain by Deputy Chief of Staff Jen O’Malley Dillon and campaign strategist Anita Dunn has outlined a more proactive strategy for the White House ahead of the midterm elections.

• According to the letter published by Politico, members of President Biden's cabinet will embark on an extensive nation-wide tour highlighting legislative successes of the administration.
• This is consistent with a recent more invigorated administration which led the drive on key items of the Democrat agenda. Commerce Secretary Gina Raimondo, and Defence Secretary Lloyd Austin were central to resuscitating and pushing the CHIPS and Science bill across through Congress.
• The strategy is also an attempt by the White House to get ahead of the GOP in messaging. In June CNN wrote that Biden's dependence on traditional forms of media, trust in Congress to work independently, and perceived reactiveness was hindering Biden's agenda and messaging.
• CNN: "Aides regularly talk about how little traction they're getting from one-off Biden appearances or events and then -- whether on inflation, the baby formula shortage or mass shootings or the other crises landing on Biden's desk -- he's often left looking like he's in a reactive crouch on the issues that matter most to voters rather than setting the agenda."
• The Klain memo reads: "Between Sunday and the end of August, Cabinet members will travel to 23 states on over 35 trips touting the Inflation Reduction Act and the administration’s accomplishments."
• Biden will host an event at the White House on September 6 celebrating the Inflation Reduction Act and attend a groundbreaking at a Intel factory in Ohio facilitated by the CHIPS and Science Act.
• The full memo can be read here: https://www.politico.com/f/?id=00000182-9f73-dc87-...