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"Buzz" Around Biden Shifts Negative For First Time In Aftermath Of Debate

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A new report from Morning Consult has revealed a "jarring" shift in buzz around President Biden and former President Donald Trump, following the first presidential debate

  • Since the debate, Morning Consult data shows that, "the past two weeks are the first time all cycle that Biden has had a lower net buzz figure — that is, the share of voters who heard something positive about him minus the share who heard something negative — than Trump."
  • Morning Consult notes on methodology: "Voters have three options on this question: They can say whether what they’ve heard about a person or thing is mostly positive or mostly negative, or they can say that they haven’t heard anything at all."
  • Cameron Easley at MC writes in an analysis of the data: "It’s a devastating shift that threatens to disprove what appears to be the Biden campaign’s prevailing theory for 2024: That ultimately this election, just like 2022 and 2020, will be more about Trump than it will be about Biden, benefiting Democrats just as it did in those past two elections."

Figure 1: "Buzz" Around Presidential Candidates

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A new report from Morning Consult has revealed a "jarring" shift in buzz around President Biden and former President Donald Trump, following the first presidential debate

  • Since the debate, Morning Consult data shows that, "the past two weeks are the first time all cycle that Biden has had a lower net buzz figure — that is, the share of voters who heard something positive about him minus the share who heard something negative — than Trump."
  • Morning Consult notes on methodology: "Voters have three options on this question: They can say whether what they’ve heard about a person or thing is mostly positive or mostly negative, or they can say that they haven’t heard anything at all."
  • Cameron Easley at MC writes in an analysis of the data: "It’s a devastating shift that threatens to disprove what appears to be the Biden campaign’s prevailing theory for 2024: That ultimately this election, just like 2022 and 2020, will be more about Trump than it will be about Biden, benefiting Democrats just as it did in those past two elections."

Figure 1: "Buzz" Around Presidential Candidates

Keep reading...Show less