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Holiday Spending Expected To Buck Voter Pessimism On Economy

US

A new survey from Gallup has found that: “The total amount Americans estimate they’ll spend on Christmas or other holiday gifts this year averages $975 in Gallup’s final 2023 reading, taken in November. This exceeds consumers’ holiday spending estimate from a year ago by more than $100 and is the highest in Gallup’s November measures historically since 1999.”

  • According to Gallup: “Both the recent and year-over-year increases seen in consumers’ November holiday spending estimate run contrary to the implications of Americans’ continued pessimism about the economy and relatively sluggish overall spending in October, according to recent Commerce Department data.”
  • The Gallup survey support FT analysis we highlighted earlier this week which suggested that partisan affiliation may be driving voter perceptions of the economy. FT postulated that US consumer spending, which far outstrips comparable G7 economies, could be a better indication of US economic strength.

Figure 1: Americans' Estimated Holiday Spending -- November Readings

Source: Gallup

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