March 13, 2025 05:13 GMT
THAILAND: Trade Uncertainty Weighs On Consumer Confidence
THAILAND
February consumer confidence eased to 57.8 from 59.0 but the Q1 average remains above Q4 by 1.5 points at 58.4. The economic component was also lower last month falling to 51.5 from 52.6. The Q1 averages signal that private consumption growth should have continued around Q4’s 3.4% y/y pace or even picked up a bit supported by government policy. However, the outlook may not be as positive as it appears that global uncertainty driven by increased protectionism is weighing on sentiment and that trend is likely to continue for now given recent US steel and aluminium tariffs and counter measures.
Thailand consumption

Source: MNI - Market News/Refinitiv
- Thailand is highly vulnerable to a global trade war with around 20% of its 2024 exports going to the US worth over 11% of GDP and 12.7% to China worth around 7% of GDP. It could also be a target of US reciprocal tariffs scheduled for April 2, as Thailand’s average MFN rate is over 6.5pp higher than the US’.
- The University of the Thai Chamber of Commerce also gave domestic political uncertainty as a reason for the first decline since September. But the government’s plans to hand out THB 10k to each of 2.7mn people between 16 and 20 years may offset this effect going forward.
- Despite heightened uncertainty, tourist arrivals have strengthened with the annual growth rate rising to 22.2% in January up from 11.2%. This should also support consumption. Tourism could increase further following the Thai PMs trip to China and the government’s plans to support the sector to achieve its goal of 3% growth.
Thailand tourism

Source: MNI - Market News/Refinitiv
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