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Night Economy Key To Boosting Consumption In Changsha


The local government in Changsha, Hunan province capital, will prioritise night time economic support to expand domestic consumption this year, according to the 21st Century Herald. The largest night market in Changsha has seen attendance and revenues up 20% and 25% in 2022 and 2023, a trend local leaders believe will continue into Q2. Night time spending accounts for 60% of the value of the total day time consumption in Changsha, making it a significant contributor to demand in the city. The government plans to implement a model that integrates shopping with cultural and creative industries, entertainment and fitness. (Source: 21st Century Herald)

MNI Beijing Bureau |
MNI Beijing Bureau |

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