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Trump To Announce New Crypto Platform, Further Embrace Industry

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Former President Donald Trump is shortly set to unveil a new cryptocurrency business, World Liberty Financial, part of a major pivot towards the sector as he courts the industry ahead of the presidential election. The address from Mar-a-Lago is expected to be streamed onTrump's X page.

  • Trump said in a video message on X: “We’re embracing the future with crypto, and leaving the slow and outdated big banks behind."
  • The New York Times notes: "It’s unusual for presidential candidates to start new businesses in the middle of a campaign, and Mr. Trump’s business interests have raised concerns about conflicts of interest throughout his political career."
  • Trump's embrace of the industry has included a pledge to crackdown on regulation and a keynote address at July's annual Bitcoin conference in Nashville, Tennessee, where he promised to make the US, “the crypto capital of the planet.”
  • Coindesk reports on the business: "According to a person familiar with the plans, the project will also include a new cryptocurrency: WLFI, a non-transferable governance token. A transfer restriction could make the asset difficult for speculators to trade."
  • CBS notes that Trump's crypto turn could shore up support amongst young men, a key pillar of his base: "Forty-three percent of American men ages 18 to 20 say they have invested in, traded or used cryptocurrency, compared to 16% of the general population."
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Former President Donald Trump is shortly set to unveil a new cryptocurrency business, World Liberty Financial, part of a major pivot towards the sector as he courts the industry ahead of the presidential election. The address from Mar-a-Lago is expected to be streamed onTrump's X page.

  • Trump said in a video message on X: “We’re embracing the future with crypto, and leaving the slow and outdated big banks behind."
  • The New York Times notes: "It’s unusual for presidential candidates to start new businesses in the middle of a campaign, and Mr. Trump’s business interests have raised concerns about conflicts of interest throughout his political career."
  • Trump's embrace of the industry has included a pledge to crackdown on regulation and a keynote address at July's annual Bitcoin conference in Nashville, Tennessee, where he promised to make the US, “the crypto capital of the planet.”
  • Coindesk reports on the business: "According to a person familiar with the plans, the project will also include a new cryptocurrency: WLFI, a non-transferable governance token. A transfer restriction could make the asset difficult for speculators to trade."
  • CBS notes that Trump's crypto turn could shore up support amongst young men, a key pillar of his base: "Forty-three percent of American men ages 18 to 20 say they have invested in, traded or used cryptocurrency, compared to 16% of the general population."